44
lace bunny ears
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible47.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Good+44.5%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.90avg listing price — sweet spot $15–$100
Returns
Bad7.6%return rate — above 5% kills the launch gate
Market size
Bad$18K$18K/yr · 51K searches
Price range
Bad$5.89–$15.36cheapest to priciest tracked listing — scored on the share inside $15–$100