60
korean makeup
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$15.33avg listing price — sweet spot $15–$100
Price range
Good$4.77–$43.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$263K$263K/yr · 2.7M searches
Review moat
Bad4,972.06avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand