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korean cotton pads
Skip itA concentrated shelf (top 5 take 78% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Good$316K$316K/yr · 141K searches
Review moat
Okay1,821.5avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.61avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Price range
Bad$7.47–$17.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf