57
kojic acid
Launch itA $1.3M/yr market growing +14.7% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 1.5M searches
Avg price
Great$15.08avg listing price — sweet spot $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.95–$25.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.7%90-day search growth — must beat 0% to launch
Review moat
Bad10,537.3avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand