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kojic acid and turmeric
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great$943K$943K/yr · 788K searches
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.71avg listing price — sweet spot $15–$100
Growth
Good+22.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$8.77–$18.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,909.75avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand