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kiss glue off
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.51avg listing price — sweet spot $15–$100
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Review moat
Bad6,955.75avg incumbent reviews — the moat a new listing must climb
Price range
Bad$6.16–$17.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$63K$63K/yr · 55K searches
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand