45
kids hand soap
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.11–$23.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,799.09avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.33avg listing price — sweet spot $15–$100
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Market size
Bad$91K$91K/yr · 127K searches
Brand share
Bad92%top-5 brand share — brand-locked demand