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keratin salon direct
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great$91.52avg listing price — sweet spot $15–$100
Growth
Great+65.1%90-day search growth — must beat 0% to launch
Price range
Good$22.91–$161.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,019.25avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 9K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price