50
kerastase serum
Worth a lookShows a $2.4M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$2.4M$2.4M/yr · 933K searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Incredible$20.87–$76.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$46.88avg listing price — sweet spot $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,557.3avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand