60
kerastase conditioner
Launch itA $2.4M/yr market growing +24.6% this quarter with returns at 1.0% — clears our launch bar.
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.4M$2.4M/yr · 336K searches
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$44.63avg listing price — sweet spot $15–$100
Price range
Incredible$24.82–$49.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,965.23avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand