50
kerarose shampoo
Worth a lookShows low returns (0.5%), but soft demand (-76.6% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$26.34avg listing price — sweet spot $15–$100
Price range
Incredible$16.85–$38.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great191.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$231K$231K/yr · 107K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad89%top-5 click share — a locked-up shelf
Growth
Bad-76.6%90-day search growth — must beat 0% to launch