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joy perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$103.12avg listing price — sweet spot $15–$100
Review moat
Good611.73avg incumbent reviews — the moat a new listing must climb
Price range
Okay$33.89–$178.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.6%90-day search growth — must beat 0% to launch
Market size
Okay$123K$123K/yr · 55K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price