30
jelly roll costume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible26.17avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.13avg listing price — sweet spot $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.78–$19.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Market size
Bad$8K$8K/yr · 14K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier