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jasmine perfume
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$26.02avg listing price — sweet spot $15–$100
Price range
Great$5.08–$99.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Okay1,986.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay$206K$206K/yr · 250K searches
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.2%90-day search growth — must beat 0% to launch