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52

jamaican castor oil organic cold pressed unrefined glass bottle

Worth a look

Shows low returns (0.7%), but soft demand (-23.8% this quarter) keeps it on the watch list.

Market size 80Growth 13Conversion 73Competition 45Returns 96Price range 61Avg price 57Brand share 44Review moat 20Quality gap 32

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Market size

Great$1.2M

$1.2M/yr · 1.3M searches

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.91–$29.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.83

avg listing price — sweet spot $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad12,359.1

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-23.8%

90-day search growth — must beat 0% to launch

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