51
intense cologne for men
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$5.9M$5.9M/yr · 5.7M searches
Avg price
Incredible$34.38avg listing price — sweet spot $15–$100
Price range
Incredible$25.52–$48.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Review moat
Bad24,784.69avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand