30
inexpensive gifts
Skip itPrices mostly outside the sweet spot ($3.51–$10.83) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,690.92avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.15avg listing price — sweet spot $15–$100
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 63K searches
Price range
Bad$3.51–$10.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand