50
ilia powder
Worth a lookShows searches that convert (15.2% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$29.56avg listing price — sweet spot $15–$100
Price range
Incredible$20.16–$43.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great292.6avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Growth
Good+35.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$166K$166K/yr · 37K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock