45
igel beauty
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible83.33avg incumbent reviews — the moat a new listing must climb
Avg price
Good$139.50avg listing price — sweet spot $15–$100
Market size
Okay$244K$244K/yr · 74K searches
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$39.80–$177.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price