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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 25Conversion 29Competition 30Returns 89Price range 88Avg price 87Brand share 0Review moat 82Quality gap 55

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$10.74–$61.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$19.63

avg listing price — sweet spot $15–$100

Review moat

Great368.87

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-0.8%

90-day search growth — must beat 0% to launch

Market size

Bad$51K

$51K/yr · 113K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

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