46
ice globes for facials
Skip itSoft demand (-7.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$17.97avg listing price — sweet spot $15–$100
Price range
Great$11.46–$25.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good592.12avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$200K$200K/yr · 302K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-7.9%90-day search growth — must beat 0% to launch