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hypoallergenic soap
Worth a lookShows searches that convert (18.4% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$2.8M$2.8M/yr · 869K searches
Avg price
Great$17.82avg listing price — sweet spot $15–$100
Price range
Great$6.68–$47.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Review moat
Bad8,307.46avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand