46
hotfix rhinestones
Skip itSoft demand (-5.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.25–$32.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.62avg listing price — sweet spot $15–$100
Market size
Okay$243K$243K/yr · 642K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,044.42avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.4%90-day search growth — must beat 0% to launch