Skip to content
55

hot pink press on nails

Worth a look

Shows a fragmented shelf (top 5 take 18% of clicks), but a small market ($54K/yr) keeps it on the watch list.

Market size 14Growth 27Conversion 34Competition 95Returns 81Price range 54Avg price 26Brand share 83Review moat 50Quality gap 87

Competition

Incredible18%

top-5 click share — an open shelf

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Great52%

top-5 brand share — no brand owns this niche

Returns

Great1.7%

return rate — above 5% kills the launch gate

Price range

Good$4.49–$27.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,507.53

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+1.8%

90-day search growth — must beat 0% to launch

Avg price

Okay$9.10

avg listing price — sweet spot $15–$100

Market size

Bad$54K

$54K/yr · 219K searches

Reviews