50
honey wax
Worth a lookShows a sweet-spot price point ($29.09 avg), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Avg price
Incredible$29.09avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$10.02–$111.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,038.94avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$112K$112K/yr · 87K searches
Brand share
Bad98%top-5 brand share — brand-locked demand