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henna stencils
Worth a lookShows low returns (1.4%), but soft demand (-23.4% this quarter) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good810.43avg incumbent reviews — the moat a new listing must climb
Market size
Okay$223K$223K/yr · 803K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.54avg listing price — sweet spot $15–$100
Price range
Bad$6.04–$17.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.4%90-day search growth — must beat 0% to launch