46
heat resistant comb
Skip itSoft demand (-17.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Good$4.12–$35.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.44avg listing price — sweet spot $15–$100
Review moat
Bad4,097.45avg incumbent reviews — the moat a new listing must climb
Market size
Bad$84K$84K/yr · 134K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.2%90-day search growth — must beat 0% to launch