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heat cap for deep conditioning
Worth a lookShows low returns (1.1%), but soft demand (-4.3% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$17.43avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$4.47–$30.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$463K$463K/yr · 597K searches
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,944.18avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand