53
hand mirror
Worth a lookShows searches that convert (10.2% search→purchase), but prices mostly outside the sweet spot ($3.95–$8.86) keeps it on the watch list.
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 2.2M searches
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,145.38avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Avg price
Bad$6.44avg listing price — sweet spot $15–$100
Price range
Bad$3.95–$8.86cheapest to priciest tracked listing — scored on the share inside $15–$100