39
hand mirror with magnification
Skip itPrices mostly outside the sweet spot ($4.75–$15.66) — this niche doesn't clear our bar today.
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Growth
Okay+19.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,585.93avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Bad$8.27avg listing price — sweet spot $15–$100
Market size
Bad$29K$29K/yr · 46K searches
Price range
Bad$4.75–$15.66cheapest to priciest tracked listing — scored on the share inside $15–$100