47
hand mirror with light
Skip itA small market ($78K/yr) — this niche doesn't clear our bar today.
Avg price
Great$16.24avg listing price — sweet spot $15–$100
Price range
Good$5.83–$35.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,898.68avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Market size
Bad$78K$78K/yr · 109K searches