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hair weave sleeve
Skip itSoft demand (-11.1% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.63avg listing price — sweet spot $15–$100
Price range
Okay$6.04–$21.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,937.96avg incumbent reviews — the moat a new listing must climb
Market size
Okay$125K$125K/yr · 356K searches
Growth
Bad-11.1%90-day search growth — must beat 0% to launch