51
hair toner
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 2.4M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$3.11–$28.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.02avg listing price — sweet spot $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Review moat
Bad12,588.67avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand