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hair system tape
Skip itA concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good$301K$301K/yr · 186K searches
Price range
Okay$6.30–$23.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.34avg listing price — sweet spot $15–$100
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Review moat
Bad4,939.7avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad82%top-5 click share — a locked-up shelf