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hair rinse
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+18.4%90-day search growth — must beat 0% to launch
Review moat
Bad6,542.33avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.16avg listing price — sweet spot $15–$100
Market size
Bad$62K$62K/yr · 170K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$4.65–$14.37cheapest to priciest tracked listing — scored on the share inside $15–$100