47
hair pearls
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Growth
Great+62.4%90-day search growth — must beat 0% to launch
Review moat
Good638.67avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.99–$24.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.4%return rate — above 5% kills the launch gate
Avg price
Okay$8.97avg listing price — sweet spot $15–$100
Market size
Bad$52K$52K/yr · 145K searches
Signals No Dominant Brand