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hair gloss
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Great$1.8M$1.8M/yr · 2.6M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.28avg listing price — sweet spot $15–$100
Price range
Good$7.11–$36.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,645.42avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand