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hair dye comb
Worth a lookShows beatable incumbent ratings (3.8★), but a small market ($107K/yr) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.90avg listing price — sweet spot $15–$100
Price range
Okay$4.83–$23.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,165.54avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$107K$107K/yr · 381K searches