56
hair care set
Launch itA $861K/yr market growing +4.3% this quarter with returns at 0.9% — clears our launch bar.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$24.86avg listing price — sweet spot $15–$100
Price range
Great$9.97–$57.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$861K$861K/yr · 678K searches
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Review moat
Bad6,649.09avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand