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hair bleach
Launch itA $2.4M/yr market growing +5.8% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Incredible$2.4M$2.4M/yr · 3.3M searches
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$4.69–$34.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.03avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,525.26avg incumbent reviews — the moat a new listing must climb