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grey face paint
Skip itA small market ($41K/yr) — this niche doesn't clear our bar today.
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+13.2%90-day search growth — must beat 0% to launch
Returns
Okay4.1%return rate — above 5% kills the launch gate
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.54avg listing price — sweet spot $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad4,422.06avg incumbent reviews — the moat a new listing must climb
Price range
Bad$5.56–$17.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$41K$41K/yr · 56K searches