52
green press on nails
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but soft demand (-25.7% this quarter) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great29%top-5 click share — an open shelf
Review moat
Good809.1avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Okay$5.34–$21.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.77avg listing price — sweet spot $15–$100
Market size
Bad$90K$90K/yr · 630K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.7%90-day search growth — must beat 0% to launch