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green hair wax
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.20–$20.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.42avg listing price — sweet spot $15–$100
Review moat
Bad5,223avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.0%90-day search growth — must beat 0% to launch
Market size
Bad$37K$37K/yr · 46K searches
Signals No Dominant Brand