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green hair tinsel
Skip itSoft demand (-75.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good699.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.4%return rate — above 5% kills the launch gate
Avg price
Bad$7.35avg listing price — sweet spot $15–$100
Market size
Bad$32K$32K/yr · 57K searches
Growth
Bad-75.5%90-day search growth — must beat 0% to launch
Price range
Bad$2.91–$9.96cheapest to priciest tracked listing — scored on the share inside $15–$100