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green color corrector
Worth a lookShows searches that convert (11.3% search→purchase), but soft demand (-6.6% this quarter) keeps it on the watch list.
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good$483K$483K/yr · 354K searches
Price range
Good$2.45–$30.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.03avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad7,862.86avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.6%90-day search growth — must beat 0% to launch