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green cat eye gel nail polish
Skip itSoft demand (-28.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.44avg listing price — sweet spot $15–$100
Price range
Okay$7.11–$17.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,009.03avg incumbent reviews — the moat a new listing must climb
Market size
Bad$82K$82K/yr · 232K searches
Growth
Bad-28.1%90-day search growth — must beat 0% to launch