42
green bow
Skip itSoft demand (-46.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Review moat
Good773.76avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Returns
Okay4.8%return rate — above 5% kills the launch gate
Price range
Okay$4.00–$18.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.23avg listing price — sweet spot $15–$100
Market size
Bad$90K$90K/yr · 330K searches
Growth
Bad-46.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand