54
grape soap
Worth a lookShows a thin review moat (22 avg reviews), but soft demand (-19.1% this quarter) keeps it on the watch list.
Review moat
Incredible22.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$14.97avg listing price — sweet spot $15–$100
Price range
Good$6.42–$36.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$66K$66K/yr · 209K searches
Growth
Bad-19.1%90-day search growth — must beat 0% to launch