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grand soir by maison francis kurkdjian
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great197avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$163.66avg listing price — sweet spot $15–$100
Market size
Okay$201K$201K/yr · 44K searches
Price range
Okay$16.04–$240.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price