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50

gradual self tanner

Worth a look

Shows low returns (1.0%), but a small market ($46K/yr) keeps it on the watch list.

Market size 11Growth 24Conversion 47Competition 56Returns 95Price range 82Avg price 95Brand share 46Review moat 24Quality gap 72

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$22.94

avg listing price — sweet spot $15–$100

Price range

Great$9.48–$43.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Growth

Bad-1.8%

90-day search growth — must beat 0% to launch

Review moat

Bad6,269.9

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$46K

$46K/yr · 53K searches

Reviews